Generate UTMs

Learn how and why you should create UTMs for each traffic source.

Creating a UTM for each traffic source will allow you to properly track its performance. Let's see how to do it in practice using the

Please note that Cookie3 provides tracking attribution and UTMs for all channels and it is not mandatory to create all the links within the platform. Advanced marketers are encouraged to integrate Cookie3 as an additional component for tracking on-chain conversions within their existing marketing stack.

To create Campaigns, you first need

Step 1: Choose the traffic source

You probably use more than one traffic source in your Web3 marketing stack. That's why you should create URLs for each to track their individual performance.

Choose one of the providers from the Campaigns list. If you don't see the tool you're using, simply choose "Custom".

Then, click the "Create new campaign" button.

Don't hesitate to use the discount codes from our partners!

Step 2: Choose a relevant website

The next step is to choose the website you'll generate the traffic to.

Step 3: Provide campaign name

Remember to be consistent with the naming convention. It'll be much easier later on to identify campaigns, especially if you create loads of them.

Step 4 (optional): Set up advanced settings

Advanced settings are strongly recommended for those to see more information also in Website analytics, as they consist of UTM tags.

Step 5 (optional): Set up a budget

Remember, you always can use external UTM tags

Watch the YouTube guide where Antoni, Cookie3 Marketing Manager, explains what are UTMs tags and how to create them both externally and in Cookie3:

PreviousHow to properly set up Campaigns?NextAnalyze performance

Last updated 7 months ago

Creating a UTM for each traffic source will allow you to properly track its performance. Let's see how to do it in practice using the

Please note that Cookie3 provides tracking attribution and UTMs for all channels and it is not mandatory to create all the links within the platform. Advanced marketers are encouraged to integrate Cookie3 as an additional component for tracking on-chain conversions within their existing marketing stack.

To create Campaigns, you first need

Step 1: Choose the traffic source

You probably use more than one traffic source in your Web3 marketing stack. That's why you should create URLs for each to track their individual performance.

Choose one of the providers from the Campaigns list. If you don't see the tool you're using, simply choose "Custom".

Then, click the "Create new campaign" button.

Don't hesitate to use the discount codes from our partners!

Step 2: Choose a relevant website

The next step is to choose the website you'll generate the traffic to.

Step 3: Provide campaign name

Remember to be consistent with the naming convention. It'll be much easier later on to identify campaigns, especially if you create loads of them.

Step 4 (optional): Set up advanced settings

Advanced settings are strongly recommended for those to see more information also in Website analytics, as they consist of UTM tags.

If you're not familiar with UTM tags,

Step 5 (optional): Set up a budget

Last step is setting up a budget. If you have on-chain already set up, it will allow you to assess ROI automatically.

Remember, you always can use external UTM tags

For the more proficient Web3 marketers in performance analytics, we strongly encourage to use external . You'll see more detailed data in the

Watch the YouTube guide where Antoni, Cookie3 Marketing Manager, explains what are UTMs tags and how to create them both externally and in Cookie3:

To create Campaigns, you first need

If you're not familiar with UTM tags,

Last step is setting up a budget. If you have on-chain already set up, it will allow you to assess ROI automatically.

For the more proficient Web3 marketers in performance analytics, we strongly encourage to use external . You'll see more detailed data in the

To create Campaigns, you first need

🛠️

check out our blog post on how to master them in Web3 marketing context.

Conversion events

UTM Link Builder

Website analytics!

to connect your website.

Campaigns tool.

to connect your website.