Google Analytics integration

You'll discover how Cookie3 seamlessly integrates with Google Analytics, understand how the tools differ, and learn about the benefits of both for Web3 marketers.

Cookie3 is sometimes described as Google Analytics for Web3 projects. Same as GA, we also enable tracking data on your website and app to understand user behavior, measure attribution, track KPIs and at the end of the day boost your marketing efforts.

But what Cookie3 brings is the on-chain data, the obvious, but still missing piece for Web3 marketers.

What are the fundamentals of website tracking in Web3?

Let's start with UTMs (Urchin Tracking Modules). These are simply tags you add to the end of your URLs. For example, if you're promoting a new NFT collection or a DeFi protocol on Twitter, you can add a UTM tag to the URL in your tweet. This way, when someone clicks on that link, you'll know they came from Twitter, specifically from your NFT or DeFi campaign.

(We created a separate guide on using UTM links in Web3 marketing)

How to integrate Cookie3 with Google Analytics?

Just like Google Analytics, Cookie3 makes use of the same off-chain data, particularly the UTM links, to track and analyze web traffic.

This means if you're already adding UTM parameters (it doesn’t matter where: in Cookie3, Google Sheets, manually - you name it) in your URLs for Google Analytics, integrating with Cookie3 is a breeze. There's no need to redo your UTM setup or reinvent your tracking strategy. All the UTM tags you've crafted for campaign tracking, source identification, or content analysis in Google Analytics will seamlessly feed into Cookie3's analytics engine.

The only thing you need to do is integrate the Cookie3 Analytics script onto your website (product docs with step by step guide). Once that's done, Cookie3 starts picking up the UTM data just like Google Analytics does, but with an added layer of insight tailored for the web3 ecosystem.

Can I use my existing Google Tag Manager set up?

Yes!